BMW
Geneva
Tradeshow

BMW
Geneva
Tradeshow

year 2005. alongside the IAA frankfurt, the automobile fair in geneva is one of the industrys most important events. with their design for the BMW brand presentation, which included 120 square metre led screens, plajer + franz studio succeeded in creating one of the main highlights of the whole show in geneva. photos, ken schluchtmann.

CONCEPT  |  DESIGN  |  DETAILS  |  SUPERVISION  |  GRAPHICS  |  CI / MARKETING