maybe the baby & child by restoration hardware
gallery concept, introduced in 2009, went too far.
its stripped back and distressed ‘austerity chic’ design changed the way we saw home furniture before.
but restoration hardware even raised prices and aimed at a much more style savvy customer. the result was that it left the likes of west elm looking decidedly ordinary; a sort of poor man’s contemporary, out of step with our new, down to earth aspirations.
suddenly, the pastel shaded, cutesy home-grown happiness and its contemporaries, seems trite and misplaced.
restoration hardware’s pale taupe alternative feels so much more emotional and founded on better design principles.
the store encourages you to browse from gorgeous room to room, wishing desperately that your kids had grown up in spaces like these.