Category Archives: corporate news

KARL LAGERFELD flagship store in london by plajer & franz studio NOW open!

the first KARL LAGERFELD flagship store in the UK and largest in size so far opened on london’s regent street on march 13th in presence of the designer himself.
the retail design concept by plajer & franz studio puts its principal focus on reduction and black and white as well as strong contrasts in shapes and surfaces, blending edgy modern and classic elements.

come and see!

address:
regent street 145 – 147
W1B 4JB london

KARL LAGERFELD flagship store london

KARL LAGERFELD flagship store london / retail design: plajer & franz studio

opening event at KARL LAGERFELD flagship store london

opening event at KARL LAGERFELD flagship store london / retail design: plajer & franz studio

KARL LAGERFELD flagship store london

KARL LAGERFELD flagship store london / retail design: plajer & franz studio

KARL LAGERFELD flagship store london

KARL LAGERFELD flagship store london / retail design: plajer & franz studio

KARL LAGERFELD flagship store london

KARL LAGERFELD flagship store london / retail design: plajer & franz studio

KARL LAGERFELD flagship store london

KARL LAGERFELD flagship store london / retail design: plajer & franz studio

KARL LAGERFELD flagship store london

KARL LAGERFELD flagship store london / retail design: plajer & franz studio

PUMA store osaka by plajer & franz studio wins EuroShop retail design award 2014

plajer & franz studio is happy to share its latest news… the PUMA store in osaka was awarded with the euroshop retail design award 2014 for best store concept at the official awards ceremony yesterday, 16th february 2014 in düsseldorf! time to celebrate…

puma store osaka

puma store osaka

puma store osaka

puma store osaka

pascal sbrzesny (puma) & werner franz (plajer & franz studio) at the awards ceremony

pascal sbrzesny (puma) & werner franz (plajer & franz studio) at the awards ceremony

puma_osaka_5

puma store osaka

LogoERDA_Winner_14_332x242px_RGB

two stores by plajer & franz shortlisted for “store of the year” at world retail awards!

plajer & franz is happy about two of its projects being shortlisted for “store design of the year” at the world retail awards!!! PUMA in osaka and KARL LAGERFELD in paris are both in the run…

keep your fingers crossed for:

the first european karl lagerfeld concept store located in st.germain designed by plajer & franz studio under the artistic direction of karl lagerfeld.

and

the great PUMA brand store in osaka designed by plajer & franz in collaboration with PUMA

stay tuned for more and the results!

KARL LAGERFELD STORE in berlin by plajer & franz

KARL LAGERFELD has finally arrived in germany and chose berlin as the destination for his first german store!!!
the new store designed by plajer & franz is located in the trendy shopping area around hackescher markt, in berlin mitte – the vibrant, young, and upcoming quarter of the german capital.

make sure you schedule a visit during your next berlin trip!

marked by a simple and reduced design, the store concept was created and implemented by plajer & franz studio under the artistic direction of karl lagerfeld. the idea of the design is an encounter between french elegance and the unique glamour of the german capital.huge berlin style double-wing doors make a great appearance in the store, simultaneously giving the space a feeling of a classic apartment and separating the shopping area from the fitting rooms. further, open ceilings and exposed brick walls slurried with a very thin white plaster break through the overall elegance of the store thus appearing very berlin-like.

on the whole, the main focus of the design lies on reduction, black and white as well as contrasts in shapes and surfaces. materials and their surfaces play a vital role, often creating a multi-dimensionality. reflecting surfaces such as mirror glass or black high-gloss surfaces are contrasted with matted materials like white laminate panelling, patterned wallpaper or the black-stained wooden floor.

moreover, lagerfeld’s iconic aesthetics as well as an elaborated digital experience play a crucial part in the store design and make a strong contribution to the entire shopping experience. iPads allow customers to flick through the lookbooks, visit and browse the karl.com website and even communicate with the designer himself via a digital guestbook. built-in touch-screens are placed in the fitting rooms encouraging consumers to capture their looks and share the pictures with friend via twitter, facebook or email.

come & see & enjoy shopping at KARL!

galeries lafayette – indonesia’s new department store designed by plajer & franz studio

galeries lafayette – indonesia’s new department store designed by plajer & franz studio

galeries lafayette, the legendary department store and symbol of french art de vivre, has finally arrived on the indonesian retail horizon. located in pacific place, one of the most up- and coming areas in the heart of jakarta, the department store is an inspiring fashion temple.

the new department store offers the best of the mix & match fashion concept of galeries lafayette. over 300 brands on four floors with a total surface area 12,000 sqm reflect the parisian chic.

the exterior design and store concept for galeries lafayette jakarta have been developed by plajer & franz studio with the idea to bring a touch of the parisian feeling to indonesia.

one day in paris… that is the leitmotif of the design concept. typical parisian elements such as streetlamp facades and the eiffel tower are interpreted in a accessible but warm way. the berlin based architecture & design studio plajer & franz created a modern fashion temple that reflects the ‘mix and match’ philosophy of galeries lafayette.