Category Archives: general

plajer & franz, gebr heinemann, moscow, travel retail, departmentstore

grand opening: travel department store, moscow

plajer & franz, gebr heinemann, moscow, travel retail, departmentstore

sheremetyevo international airport, moscow’s largest airport hosts a new multi brand store. a novelty in travel retail, the luxury goods zone evokes a department store feeling with inviting three wall boutiques that are artfully arranged around a central area.

plajer & franz, gebr heinemann, moscow, travel retail, departmentstore

“I would say it’s the best shop I have ever seen in travel retail.” says claus heinemann, co-owner of our client Gebr. Heinemann. with reference to moscow’s history and russian lifestyle, the store design derives from the famous fabergé egg, a symbol of luxury and goldsmithing. its diamond-shaped, faceted surface serves as a continuous design motif throughout the store and can be found down to the very detail. materials like whitened oak and brass that are mixed with terrazzo and marble emphasize an ambience of “new luxury”. the bespoke display furniture is based on a flexible design, giving the arrangement a modern lightness.

spanning 830 sqm, the travel department store hosts brands like Cartier, Coach, Furla, McM, Ferragamo, Tumi, Bulgari, Montblanc, Etro and Pinko to name a few. as the concept is very well received by brands and traveling customers, Gebr. Heinemann and plajer & franz studio are currently working on further store concepts for an international roll out.

plajer & franz, gebr heinemann, moscow, travel retail, departmentstore

plajer & franz, gebr heinemann, moscow, travel retail, departmentstore

plajer & franz, gebr heinemann, moscow, travel retail, departmentstore
photos © imperial duty free

spontaneously original | an interview with werner franz

“…the brands they work with and the stores they design are not only inviting and unique but inspiring. Their secret? Werner says “not planning.” This broad-minded attitude coupled with fascinating projects and a great team has landed them on the list of top 50 global design agencies. As a curious MiND we talked to Werner about this secret. He gave us an inside look to their enviable reputation in the architecture and design world.”

read the full interview on MiND magazine

architecture and landscape in norway

photographer ken schluchtmann, who we have been working with for many years, not only has a brilliant eye for capturing architecture projects, but also holds a passion for the nordic landscape scenery. traveling norway for many years, he made over 10.000 photographs, some of which were published in the book „architecture and landscape in norway“.

since october, the norwegian embassy in berlin hosts the exhibition “architecture and landscape” featuring ken schluchtmann’s architectural and art projects along the norwegian national routes. the exhibition creates a multilayered interplay of photography, perspective and the architecture of the felleshus of the nordic embassies. the exhibition will be shown until january 17, 2019.

find more information here

the exhibition space is defined by black walls which follow the outlines of the landscape routes

all photos ken schluchtmann

happy new year, 2018, project, success

Happy 2018!

happy new year, 2018, project, success

2017 been especially exciting for plajer & franz studio – great encounters, moments and outstanding projects made the past year particularly special for us.

we are happy about successful openings and new commissions:
Galeries Lafayette, emaar square, istanbul
SOGO department store supermall, surabaya, indonesia
Seibu department store, jakarta, indonesia
Galeries Lafayette vadi mall, istanbul
fashion mall, xian, china
luxury home & living, china
Montblanc international
Karl Lagerfeld international
Porsche design
BMW future office

&
the continuous and intensive exchange of expertise i.a. at
DOMOTEX, Euroshop, EHI Retail Design Congress

&
office and project awards as well as many
publications in various international magazines

and last but not least bout
our growing and enriching cross-cultural team.

we are very grateful and curious what the upcoming year shall bring for all of us. to all a happy new year and WELCOME 2018!!

the future of workwear

plajer & franz studio has been designing stores for workwear brand ENGELBERT STRAUSS at a time when future prospects for the stationary trade are not promising. but the forward-thinking mail-order brand decided to go from online into offline business. the success proves that innovative logistic and an authentic retail concept for a niche product can boost the business and it’s brands image in nowadays online world.

at the two-day, high-profile conference, concepts like „supermercato del futuro“ by coop, live video shopping, 3d-printed products and other innovations of the digital revolution unveiled new aspects of future retail lifestyles. but everybody agreed, that technology should stay in the background and support the topic “retail of tomorrow”, but can not replace it.

www. retail-design-konferenz.de

alexander plajer with mrs. tanja kronibus and mr. timo schellhase during the conference

alexander plajer

vitra summer party

this year’s summer party at vitra headquater in weil am rhein has been a great pleasure. we met with rudolf pütz, ceo vitra germany, werner pieperhoff, ceo at vizona, matthias hummerl, managing director at vizona and Djurdja Milutinovic, store development manager at our dearest client karl lagerfeld. thank you for a wonderful day and evening!

it is always a wonderful experience to visit the vitra campus. the chair exhibition and collection of buildings from great architects is inspiring! check out the pictures we have taken:

vitra house, herzog de meuron

vitra house, herzog de meuron

jean prouvé

jean prouvé

alvaro siza, production hall. in the foreground: elepahant stools by ray & charles eames

alvaro siza, production hall. in the foreground: elepahant stools by ray & charles eames

fire station, zaha hadid

fire station, zaha hadid

nicholas grimshaw, detail

nicholas grimshaw, detail

schaudepot, herzog de meuron, detail

schaudepot, herzog de meuron, detail

production hall, sanaa, detail

production hall, sanaa, detail

chair exhibition

chair exhibition

chair exhibition, stacked monobloc

chair exhibition, stacked monobloc

chair exhibition, monobloc à la louis vuitton

chair exhibition, monobloc à la louis vuitton

open office

open office

exceptional party place: the dome by buckminster fuller

exceptional party place: the dome by buckminster fuller

dancing in the dome by buckminster fuller

dancing in the dome

werner franz at DOMOTEX dialogues

at innovations@DOMOTEX dialogues, renowned architects, interior designers and product designers discuss topical issues and the latest trends and developments in the flooring industry. this year’s event focuses on discussions about future living, trend spotting, space & acoustics and consulting & sustainability.

wernerfranz_domotex02

following the overall topic consulting & sustainability, werner franz will be debating the questions “can consulting be a product?” and “do we need special show rooms for the sale of services?” with tina kammer, founder of the stuttgart-based online shop interior park, moderated by prof. rudolf schricker.

innovations@DOMOTEX dialogues
hall 6
17. january 2017
12.15pm – 1.00pm