Category Archives: projects

KARL LAGERFELD new concept

KARL LAGERFELD has re-opened the munich based flagship-store with a premiere: the brand presented a new retail concept to the german customers. our design was inspired by karl lagerfeld’s office and home with its elegant, clean aesthetic and an inviting and open feel.

the designer’s preferred materials marble, brass and black chrome create luxurious accents. a carpet with a geometric pattern reflects one he designed for his apartment. gold-framed mirrors, red velvet armchairs, french panels and a parquet floor are inspired by his office. spanning 140 sqm on two floors, the store’s central element is a marble staircase with an installation of chrome frame elements in front of a black wall. the wall is used for changing photo exhibitions.

KARL LAGERFELD store in lille

fashion brand KARL LAGERFELD has opened a new store on the ground floor of department store printemps in lille, france. with 38 sqm in size, the space uncovers more elements of the fashion brand’s new design concept, plajer & franz studio has been developing under the creative direction of Karl Lagerfeld. watch out, the whole design concept will be revealed very soon!

new project for Galeries Lafayette

the new department store for french group Galeries Lafayette will be located at vadistanbul shopping centre, in an “ideally situated lush green retail complex addressing to local and international customers” and will complement the first store that has opened in may 2017. we have been developing brand architecture for Galeries Lafayette since 2005. among the projects are redesigns for the berlin branch as well as the overall planning of department stores Galeries Lafayette in jakarta and istanbul.

see also on fashion united

galeries lafayette, istanbul, department store, vadistanbul

plajer & franz studio, shinsegea, centum city

centum city – the world’s largest shopping mall

located in busan, the second largest city of korea, centum city is considered the biggest department store of the world (293,905 m²). besides distinct shopping experiences it offers leisure and cultural facilities, including a spa, a skating rink, a golf course and a multiplex theater. in 2016, shinsegae department store opened yet a new mall next to centum city. for this second construction phase, plajer & franz studio was commissioned to implement extensive interior design tasks (total of 17.890 sq m) in “centum-a” as well as designing the whole interior of the newly built “centum-b”. we developed a variety of high-quality public spaces such as food, pop-up and market space as well as retail areas for the brands.

plajer & franz studio, shinsegea, centum city

implementing a new design strategy for “centum a”, our design team developed a concept based on the claim: my beautiful market. the idea was to adapt the culture and the charm of new york’s chelsea market to the existing design of the shopping center. pop up areas, a fashion tunnel, gourmet food and resting areas fill the market including spaces for art exhibitions and instagram walls at the escalators to post selfies.

plajer & franz studio, shinsegea, centum city

plajer & franz studio, shinsegea, centum city

plajer & franz studio, shinsegea, centum city

sanho square is a two-storied entrance space connecting centum city with the subway terminal. its generous design creates an open and inviting atmosphere for the arriving visitors. the columns are mirrored or led-covered and supplemented with high-end surfaces such as a marble flooring. on the other end of the shopping promenade, plajer & franz designed an underground circled square as a place for solemn relaxation and for art exhibitions. The minimalistic space with its high curved walls and columns and a light ceiling creates a spectacular thus homely atmosphere.

plajer & franz studio, shinsegea, centum city

for new built “centum b” plajer & franz studio developed an overall idea of a city oasis with curated areas throughout all floors including all public spaces such as elevators, voids etc. the concept of a “city oasis” creates an atmosphere of the city’s recreation areas visualized by natural colors, materials and patterns.

plajer & franz studio, shinsegea, centum city

plajer & franz studio, shinsegea, centum city

plajer & franz studio, shinsegea, centum city

plajer & franz studio has been designing projects in asia for many years, from flagship stores, department stores up to the design of shopping malls. through an intensive examination of the asian culture, our office has developed a special understanding of its precise and deep perspectives, its implementation of very specific looks and their justifications.

karl lagerfeld, pop-up store, galeries lafaytte, paris, design concept, plajer & franz studio

Karl Lagerfeld pop-up store

fashion brand Karl Lagerfeld has opened a pop-up store on the recently renovated ground floor of Galeries Lafayette in paris.

the 15 sq m store showcases the brand’s small leather goods and accessories collections. the space gives a first glimpse into the latest redesign by plajer & franz studio, which, under the creative direction of Karl Lagerfeld, has been executing the brand’s store concept since 2013. the complete new design will be unveiled in the middle east in september.

karl lagerfeld, pop-up store, galeries lafaytte, paris, design concept, plajer & franz studio

department store, Galeries Lafayette, istanbul

department store opening: galeries lafayette istanbul

we are happy to share the first snapshots from galeries lafayette istanbul. exterior design and store concept have been developed by plajer & franz with the idea to bring a touch of french charm  to the turkish cultural hotspot.

department store Galeries Lafayette istanbul

entrance

department store, Galeries Lafayette, istanbul

the coupole is the highlight department store Galeries Lafayette istanbul

department store Galeries Lafayette istanbul

detail coupole

department store Galeries Lafayette istanbul

department store Galeries Lafayette istanbul