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SOGO st moritz mall

distinguished with a strong design language department store chain SOGO presents itself once again with high recognition value. after bali, suabaya, bandung and samarinda department store st. motiz in jakarta is store number five by plajer & franz studio.

initial idea of the store concept was to stage SOGO’s japanese roots on the indonesian market. 11.000 sq meter (118.400 sq foot) of retail space, spread over three floors present itself today as a perfect platform to display the product groups beauty, fashion, lingerie, accessories, home and kids. altogether the store-design is a consistent and coherent concept down to the very detail. not only does it set new international standards but is a novelty to the indonesian retail landscape.

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SALEWA STORE

situated in an alpine valley, cortina d’ampezzo is a popular winter sport resort known for its skiing slopes, the beautiful scenery and premium shops mainly for european jet set.

in november 2016 mountain sports specialist SALEWA opened a new store on corso italia, the heart of the italian skiing hotspot. following the design concept of munich, linz, cles and longarone, technical materials such as powder-coated black steel and dark floor tiling, create a modern and authentic look embodying function and professionalism. high quality natural wood on focus areas and furniture objects, gives the interior a welcoming and warm finish.

as in former shop concepts the design offers a structured and reduced framework for the merchandise world of SALEWA. the colorful functional clothing and equipment make a strong appearance against the dark background and the wooden highlights. since 2007 plajer & franz studio has been developing and implementing retail design concepts for SALEWA with shop openings in a number of european cities.

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SOGO

following the idea to add european flair and create a department store with a strong design language that will shape the retail landscape of indonesia, plajer & franz studio developed a store design that surprises with meaningful details, intelligent design solutions and a strong brand recognition value.

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Lotus

the expanding indonesian department store chain LOTUS was in need of a new store design concept that would free the brand from its rather mouldy image and fill it with new spirit. this was when plajer & franz studio came into play. they created a new design concept including the CI and logo, which essentially emphasize the attributes of LOTUS – young, trendy, individual and witty. Continue reading

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A Space

‘A space’ located in berlin mitte, is a temporary showroom for NATULIS GROUP AG offering a great platform to show and sell a range of apartments being built at this location. the design of the showroom is marked by a mix between rough, edgy and refined, elegant elements. this symbiosis turns the space into an eye-catcher while offering great opportunities for counseling and sales conversations.

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s.Oliver stores

since 2006 plajer & franz studio have been responsible for the complete design and retail planning of all s.Oliver lifestyle environments worldwide. they have created numerous exceptional designs with authentic and innovative elements. in their retail design concept a ‘room-in-room’ approach allows for the individual collections including ‘casual’, ‘selection’ and QS’ to retain their unique characters under the umbrella of the s.Oliver parent brand. a range of materials, graduated according to the style of the sections, further highlights their individuality and uniqueness. the overall store design surprises the consumer with new worlds and emotions and allows numerous opportunities for brand identification – turning shopping into an unforgettable experience.

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plajer & franz studio euroshop

as an exhibitor at the euroshop 2008, plajer & franz studio had the chance to show off their own core competence for a change, namely: intelligent brand architecture. by choosing the classic shopping bag as a symbolic image of ‘retail’, the message for potential clients was clear: you choose the bag, we fill it with content in the form of all the brand specific elements you may require…  Continue reading

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Kunert, Hudson, Burlington

strong and individual identities for three brands are reflected in a retail design that allows complimentary unity at the point-of-sale whilst celebrating the revival of traditional labels. the overall trend-setting appearance is aimed at extending the customer’s conception of the legwear labels, enhancing the recognition value and providing a store concept that stands out from the crowd and the competition.  Continue reading

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Salewa stores

alpine competence embodied in a new retail design concept. defining itself through structure, flexibility and reservation this new concept, first presented at the milan store, aims at expressing salewa’s expertise in the field of mountain sports. a modern and authentic look is created through the use of technical materials. plajer & franz studio has been developing and implementing retail design concepts for salewa since 2007 with shop openings in a number of european cities. Continue reading

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Estée Lauder KaDeWe

the foyer of berlin’s KaDeWe provided the stage for a temporary a-list hosting event celebrating the brand that once changed the face of the beauty business – ESTÈE LAUDER. plajer & franz created the luxury retail design for this temporary shop-in-shop space choosing a clear colour and form language whilst also making references to bauhaus and art-deco styles as well as the story of the famous maison de beauté.
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