plajer & franz studio euroshop

as an exhibitor at the euroshop 2008, plajer & franz studio had the chance to show off their own core competence for a change, namely: intelligent brand architecture. by choosing the classic shopping bag as a symbolic image of ‘retail’, the message for potential clients was clear: you choose the bag, we fill it with content in the form of all the brand specific elements you may require… 
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Kunert, Hudson, Burlington

strong and individual identities for three brands are reflected in a retail design that allows complimentary unity at the point-of-sale whilst celebrating the revival of traditional labels. the overall trend-setting appearance is aimed at extending the customer’s conception of the legwear labels, enhancing the recognition value and providing a store concept that stands out from the crowd and the competition. 

photos ken schluchtmann
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Salewa stores

alpine competence embodied in a new retail design concept. defining itself through structure, flexibility and reservation this new concept, first presented at the milan store, aims at expressing salewa’s expertise in the field of mountain sports. a modern and authentic look is created through the use of technical materials. plajer & franz studio has been developing and implementing retail design concepts for salewa since 2007 with shop openings in a number of european cities.

photos ken schluchtmann, roman thomas für vizona
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Estée Lauder KaDeWe

the foyer of berlin’s KaDeWe provided the stage for a temporary a-list hosting event celebrating the brand that once changed the face of the beauty business – ESTÈE LAUDER. plajer & franz created the luxury retail design for this temporary shop-in-shop space choosing a clear colour and form language whilst also making references to bauhaus and art-deco styles as well as the story of the famous maison de beauté.

photos ken schluchtmann
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Seidensticker Showroom

a black and white colour scheme, simple functionality and an intelligent display system for the presentation of men’s and women’s shirt collections make the product the star of this retail ‘stage’. the use of stage lighting and macro visuals make the performance complete.

photos ken schluchtmann
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S.Oliver QS stores

since 2006 plajer & franz studio have been responsible for the complete design and retail planning of all s.Oliver lifestyle environments worldwide. they have created numerous exceptional retail designs with authentic and innovative elements. in their retail design concept a ‘room-in-room’ approach allows for the individual collections including ‘casual’, ‘selection’ and QS’ to retain their unique characters under the umbrella of the s.Oliver parent brand. a range of materials, graduated according to the style of the sections, further highlights their individuality and uniqueness. the overall store design surprises the consumer with new worlds and emotions and allows numerous opportunities for brand identification – turning shopping into an unforgettable experience.

photos ken schluchtmann
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PUMA stores

the international retail roll-out concept for this renowned sport brand emerged in line with the brand’s 2.0 retail approach. it unifies joy, innovation, simplicity and local relevance. intelligent and surprising cutting-edge technology complement a unique shopping experience at PUMA stores worldwide offering diverse options for consumer interaction.

photos manuel schlüter, ken schluchtmann
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Porsche Design stores

following the successful opening of the first european stores for the fashion and accessories luxury brand PORSCHE DESIGN, this retail design concept developed by plajer & franz studio has now entered the roll-out phase. simplicity and functionality combined with contrasting shapes and surfaces, the use of high-quality materials and intelligent detail solutions form the bases of the design idea.
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Porsche Design Breuninger

developed as a prototype store and the first to display the newly developed retail design concept by plajer & franz studio, the PORSCHE DESIGN store-in-store in stuttgart’s prestigous department store breuninger perfectly reflects the DNA of the brand. the store design is simple and functional with intelligent detail solutions.
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Pierre Cardin

PIERRE CARDIN, the grand seigneur of french fashion, stands for high-quality, cosmopolitan and cutting-edge design. aiming to translate these values into a shop-in-shop concept, plajer & franz studio mixed the design qualities of the past with innovative new materials and circular shapes to bring the ‘PIERRE CARDIN story’ into the shop.

photos ken schluchtmann
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