Dongli Lake for Vanke

a mix of residential units, lofts, retail and urban spaces designed for china’s biggest real-estate investor VANKE. covering an area of 25,000 square metres in the dongli lake district in tianjin, it is distinctive thanks to an intelligent distribution of space. there are green, quiet  zones provided, as well as opportunities for social interaction, fostering the sense of community mixed with individuality common to asian tradition.
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EB group showroom

here, round, fluid forms mixed with high-quality materials and a restrained colour palette create an inviting atmosphere whilst clearly expressing competence and trust at the same time. the design of the ‘showroom’ for the EB GROUP respects all the needs and functional assets of an open customer service centre. plajer & franz studio also designed the office spaces and a private apartment floor for the berlin headquarters of this international real estate company.

photos ken schluchtmann
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Timberland stores

TIMBERLAND’s authenticity and quality reflected in all concepts, right down to the very last detail. from concept development and, retail designs to planning and support, plajer & franz studio have been meeting that challenge for this honest and quality-oriented outdoor company for over a decade.

photos timberland europe
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S.Oliver selection stores

since 2006 plajer & franz studio have been responsible for the complete design and retail planning of all S.OLIVER lifestyle environments worldwide. they have created numerous exceptional designs with authentic and innovative elements. in their retail design concept a ‘room-in-room’ approach allows for the individual collections including ‘casual’, ‘selection’ and QS’ to retain their unique characters under the umbrella of the S.OLIVER parent brand. a range of materials, graduated according to the style of the sections, further highlights their individuality and uniqueness. the overall store design surprises the consumer with new worlds and emotions and allows numerous opportunities for brand identification – turning shopping into an unforgettable experience.

photos ken schluchtmann
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Engelbert Strauss Workwear

the stores for ENGELBERT STRAUSS present the world of workwear from a completely new perspective. the retail design concept is simple and unconventional but deeply honest. plajer & franz studio found a playful way to integrate various trade and craft references into the design concept and by doing so offer an emotional shopping experience with a clear expertise statement.

photos ken schluchtmann
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Tom Tailor Store

aiming to reflect the typical american way of life, plajer & franz studio developed this retail design for TOM TAILOR which is authentic and offers a friendly and casual atmosphere. together, the stucco elements, vintage lamps, chests of drawers and plenty of white and wooden elements with a mix of surface structures emotionally transport the customer to the comfortable ambience of a brooklyn brownstone. once there, recharged with positive energy and a new wardrobe, the customer’s leisure time can begin …
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Galeries Lafayette Jakarta

plajer & franz studio developed with ‘one day in paris…’ the retail leitmotif for the new family member of this legendary department store brand. with it, the symbol of french art de vivre has now entered the asian retail environment. the eiffel tower, the ‘coupole’ and street lamp facades are interpreted in a modern but accessible way adding to the parisian feeling. with the exterior and interior architecture for the department store plajer & franz studio have created a modern fashion temple that reflects the ‘mix and match’ philosophy of GALERIES LAFAYETTE.

photos ken schluchtmann
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Karl Lagerfeld store

the retail concept for KARL LAGERFELD’s first european concept store on boulevard st. germain puts its principal focus on reduction and black and white as well as strong contrasts in shapes and surfaces, blending edgy modern and classic elements. materials and their surfaces play a vital role in the entire store design, creating a multi-dimensional experience.

photos michel figuet
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PUMA Black Label

a high level of flexibility and a visible sports heritage are the leading components of this retail design idea for PUMA’s black label stores. the result is a simple and functional store design with references to various every-day sport activities such as cycling. the use of plywood and black steel as well as mirror glass support the functional and flexible approach, whilst a lounge area and playful details highlight the brand’s DNA.

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PUMA Osaka

an interior and exterior architecture that speaks with a homogenous voice, uniting the concepts for three different brand lines. as a result, over a very short period of time, the PUMA brand store has become a landmark on the retail horizon of osaka. the design unifies an intelligent yet simple retail concept with the brand’s spirit, integrating local references and offering PUMA’s clients a joyful shopping experience. more than a shopping space, this brand store is also a social and cultural meeting point with a special rooftop area designated for performances and sport events. it was awarded with the grand prize for best store design at the ARE awards in 2013 and the EuroShop retail award for best store 2013.

photos  hiroyuki orihara, ken schluchtmann

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