eyes wide open

the shop is the packaging and the packaging is the shop… ok, might sound a little confusing but that’s exactly the idea of the international design studio creneau international for the eye candy store in belgium…

according to creneau international there is nothing better for a store and its customer relationship than sending a piece of the store home with them.
so, the entire shelving system is built out of boxes that serve as a display for the product and are being removed from the frame after the purchase. the box,a minute ago a piece of the store design becomes now by addition of a little carrying handle the packaging… we like that!

as seen on retaildesignblog