karl lagerfeld paris store by plajer & franz opened today

first european store for karl lagerfeld paris opened 1st march at parisian boulevard st. germain. the new store concept was designed and implemented by plajer & franz studio in cooperation with karl lagerfeld and new york based creative agency laird + partners.

spread on 209 sqm shopping space, the entire store concept bears reference to the characteristic handwriting of karl lagerfeld. the main focus lies on reduction, strong contrasts in colors, shapes and surfaces, as well as a mix of modern and classical elements. materials and their surfaces play a vital role in the shop design, often creating a multi-dimensionality. reflecting surfaces such as glass and mirror contrasted with matted materials allow to play with perspectives and thus the creation of subtle visual illusions.

besides the ready-to-wear collections, shoes, handbags and accessories, the store will sell selected design books, photographs and limited edition objects.

retail manager @ karl lagerfeld: olaf becker
shopfitting by vizona