KARL LAGERFELD has finally arrived in germany and chose berlin as the destination for his first german store!!!
the new store designed by plajer & franz is located in the trendy shopping area around hackescher markt, in berlin mitte – the vibrant, young, and upcoming quarter of the german capital.
make sure you schedule a visit during your next berlin trip!
marked by a simple and reduced design, the store concept was created and implemented by plajer & franz studio under the artistic direction of karl lagerfeld. the idea of the design is an encounter between french elegance and the unique glamour of the german capital.huge berlin style double-wing doors make a great appearance in the store, simultaneously giving the space a feeling of a classic apartment and separating the shopping area from the fitting rooms. further, open ceilings and exposed brick walls slurried with a very thin white plaster break through the overall elegance of the store thus appearing very berlin-like.
on the whole, the main focus of the design lies on reduction, black and white as well as contrasts in shapes and surfaces. materials and their surfaces play a vital role, often creating a multi-dimensionality. reflecting surfaces such as mirror glass or black high-gloss surfaces are contrasted with matted materials like white laminate panelling, patterned wallpaper or the black-stained wooden floor.
moreover, lagerfeld’s iconic aesthetics as well as an elaborated digital experience play a crucial part in the store design and make a strong contribution to the entire shopping experience. iPads allow customers to flick through the lookbooks, visit and browse the karl.com website and even communicate with the designer himself via a digital guestbook. built-in touch-screens are placed in the fitting rooms encouraging consumers to capture their looks and share the pictures with friend via twitter, facebook or email.
come & see & enjoy shopping at KARL!