sleep is commercial
started as a digital label, sleep is commercial takes over the concept just of a music label to become an actual life style, a party, a platform for a deeper sharing project, in which a lot of Dj´s and friends gave their own input, following the unique and common feeling that makes the dreams come true:

love for sharing.
love for music.
love for life.

we spread our vision of community, music and the celebration that ties it all together in an open multimedia project of applied creativity where Sleep is Commercial it’s the name, the claim and the manifesto, and represents a vision of crew through everyone of his single element.

sleep is commercial

the creative base of plajer & franz studio’s 45 architects, interior and graphic designers is located in one of kreuzberg’s largest industrial complexes dating back to 1898. their sensitive approach to the listed building clearly reflects the love of detail and sense of style they are so renowned for.

the striking mix of old and new is apparent as soon as you enter the light flooded reception area: existing ribbed slab ceilings and smooth suspended surfaces contrast each other as do the whitewashed stone walls and smooth plastered elements in warm mud colours, rough mastic asphalt flooring and customised furniture with sleek surfaces.

the monochrome colour scheme that pervades throughout the office is also clearly distinguishable: white and light coloured surfaces in combination with dark wood create a pleasant, neutral background for the individual colour accents of presentations, publications and unique collector’s items. the use of indirect lighting and punctual accents of light further underline the light/dark theme.

the contoured reception counter and curved wall covered in alcantara form an inviting gesture. at the same time, functionality has not been neglected: situated behind the wall is a storage area for office materials, the effective backlight also serves as lighting for the storage.

the open loft-like workspaces are lined with extremely large window fronts, where individual workstations are docked on. airy white curtains allow for separation of specific work groups when necessary. sideboards along the windows offer ample storage and workspace for all creative tasks while tall industrial storage racks cover the opposing walls.

the two floors of the office are connected by minimalist filigree stairs reminiscent of a gangway. instead of being protected by a conventional railing, the floor opening is bordered with high boards and a stylised zen garden. dynamically shifted vertical light strips connect wall, floor and ceiling thus creating an eye-catcher at the end of the stairs.

the conference rooms are only separated from other work areas by frameless glass walls with specially designed door frames that seem to be floating in space. satined surfaces and curtains allow for more or less privacy. all the latest technologies from w-lan to beamer projection are concealed within the walls, ceilings and fixtures to let the clear new design and the existing architecture come to the fore. doors designed as acoustic panels are only discernible as vertical colour accents within the space, while individual wall sections open up to store documents and beverages. presentation boards can be placed on magnetic wall panels or narrow wooden shelves.

on the top floor, a curtain guided in a spiral rail enables a flexible use of the space. depending on its position, a more or less enclosed semitransparent but cosy conference space is created. the fabric and carpet give the room pleasant subdued acoustics.

for smaller client meetings, the lounge in the executive office is a perfectly peaceful oasis. the couch, carpet, warm colour scheme and decorative elements create a homey environment. the iridescent blue fish of the built-in freshwater aquarium also have a soothing effect. all media technology is out of view, concealed behind the brass wall panels. those holding the aquarium are sound insulated and can be opened completely for maintenance.

the heart of the studio is the open kitchen. this is where the architects’ philosophy comes to life. whether it’s at the bar, on the couch or at the big table, communication and exchange of ideas is the key. during meetings, for breakfast or while cooking a meal together, the professional and social exchange here takes place in a relaxed atmosphere. on special occasions, integrated speakers and media technology can transform the space into a club or home cinema. with floor to ceiling sliding doors that disappear completely within the walls, the space can be shut off from the rest of the office.

annexed to the lounge is the studio’s “treasure chamber”, where the latest innovative materials and samples of the newest technological developments fill floor to ceiling storage racks.

the combination of function and aesthetics as well as the contrast between the industrial character of the building and the sophisticated new interior design, carry the signature of the berlin architects: it’s always the rough with the smooth and the hot with the cold, but never the lukewarm.

plajer & franz studio.

fotos by die

…is anything but boring. The Boring Store offers a wide range of secret agent supply and helps to fund the educational program 826CHI that teaches kids creative writing.

spottet at wgntv

ready for a sweet colorful urban ride?
than get one of the new cool city bikes launched by puma in collaboration with the Danish bicycle company Biomega.

the 2010 puma bike range consists of five basic models made for urban transport. This bike line finds innovative solutions for the everyday annoyances that come from maneuvering bikes through urban obstacles.

The bikes are exclusively sold from now on at

minjjoo children’s door makes the little ones feel big.

the german studio jjoo design thought about the needs of the new generation and came up with this cute door. a special waterproof white chalkboard-coating makes the fun part complete. kids can paint on it with chalks or water soluble markers which can easily be wiped off with a wet cloth.

a hot day like this truly deserves a cool toppic.

while berlin is melting like ice in the sunshine, lets cool down by watching some very cool mount blanc pictures from the berlin based photographers ken schluchtmann and dirk dähmlow, founders of

images spotted at their blog

celebrate tonight the exclusive press-release of sepp magazine nr.5 at do you read me!? in berlin.

do you read me?! is happy to welcome Editor in Chief Markus Ebner and Art Director Mirko Borsche for an exclusive pre-release.
Highlights in SEPP nr.5 are an exclusive portfolio of one-of-a-kind soccer jersey prototypes, Karl Lagerfeld’s illustrations of each tournament’s key players, as well as a postcard tour of Cape Town by Designer Dirk Bikkemberg and Ellen von Unwerth’s shooting with Sebastian Schweinsteiger.

do you read me!?
wednesday, June 9
Auguststrasse 28, berlin

source: do you read me!?

Check out this new ping pong table and the ultramagnetic ping-pong kit, designed for the “after-hours athlete” by the New York-based studio aruliden for puma.

this unique handmade ping-pong table with a chalkboard surface includes a compartment to store your kit, beverages and party favors underneath its surface.
Designed to engage players and spectators in new creative ways, the table allows players to keep track of the score, claim the next game or provoke opponents with a little written banter.

aruliden have also came up with a limited edition of a high gloss puma table tennis set for PT3 (PUMA Table Tennis Tournament). the PT3 Ultramagnetic Collection is a cool solution for your core ping-pong equipment that just snaps together by using a simple magnetic closing mechanism.

CHALK is available now at The Conran Shop.