puma store in paris by plajer & franz

puma’s flagship store on bouldevard de sébastopol gets a new look!
based on the idea to bring back joy into retail environments and combine it with a sustainable and innovative store design, plajer & franz studio in collaboration with ales kernjak (global store concept manager of the puma retail ag) developed a new store design concept for the 200 sqm of shopping space at puma’s flagship store in paris.

a great mix of an ecological high tech concept meets cutting-edge technology allowing for an interactive customer engagement as well as an creative input by parisian artists collective 9eme concept.

the latest communication channels such as iPads as well as some fun elements like old-school telephones called “un-smartphones” playing random messages developped by GBH and realised by spies & assassins have been integrated in the store design to enhance consumer interaction and encourage customers to engage with the brand.
despite numerous joyful elements the design concept sets a high value on sustainability which is reflected in the use of ecological materials such as FSC certified wood and certified floor finishes, low-emitting paint and an efficient lighting concept mix to save energy consumption.