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plajer & franz, gebr heinemann, moscow, travel retail, departmentstore

grand opening: travel department store, moscow

plajer & franz, gebr heinemann, moscow, travel retail, departmentstore

sheremetyevo international airport, moscow’s largest airport hosts a new multi brand store. a novelty in travel retail, the luxury goods zone evokes a department store feeling with inviting three wall boutiques that are artfully arranged around a central area.

plajer & franz, gebr heinemann, moscow, travel retail, departmentstore

“I would say it’s the best shop I have ever seen in travel retail.” says claus heinemann, co-owner of our client Gebr. Heinemann. with reference to moscow’s history and russian lifestyle, the store design derives from the famous fabergé egg, a symbol of luxury and goldsmithing. its diamond-shaped, faceted surface serves as a continuous design motif throughout the store and can be found down to the very detail. materials like whitened oak and brass that are mixed with terrazzo and marble emphasize an ambience of “new luxury”. the bespoke display furniture is based on a flexible design, giving the arrangement a modern lightness.

spanning 830 sqm, the travel department store hosts brands like Cartier, Coach, Furla, McM, Ferragamo, Tumi, Bulgari, Montblanc, Etro and Pinko to name a few. as the concept is very well received by brands and traveling customers, Gebr. Heinemann and plajer & franz studio are currently working on further store concepts for an international roll out.

plajer & franz, gebr heinemann, moscow, travel retail, departmentstore

plajer & franz, gebr heinemann, moscow, travel retail, departmentstore

plajer & franz, gebr heinemann, moscow, travel retail, departmentstore
photos © imperial duty free