sheremetyevo international airport, moscow’s largest airport hosts a new multi brand store. a novelty in travel retail, the luxury goods zone evokes a department store feeling with inviting three wall boutiques that are artfully arranged around a central area.
“I would say it’s the best shop I have ever seen in travel retail.” says claus heinemann, co-owner of our client Gebr. Heinemann. with reference to moscow’s history and russian lifestyle, the store design derives from the famous fabergé egg, a symbol of luxury and goldsmithing. its diamond-shaped, faceted surface serves as a continuous design motif throughout the store and can be found down to the very detail. materials like whitened oak and brass that are mixed with terrazzo and marble emphasize an ambience of “new luxury”. the bespoke display furniture is based on a flexible design, giving the arrangement a modern lightness.
spanning 830 sqm, the travel department store hosts brands like Cartier, Coach, Furla, McM, Ferragamo, Tumi, Bulgari, Montblanc, Etro and Pinko to name a few. as the concept is very well received by brands and traveling customers, Gebr. Heinemann and plajer & franz studio are currently working on further store concepts for an international roll out.
photos © imperial duty free
In a few months another department store for Galeries Lafayette will open in istanbul. We have been working on the new design concept for months and just came back from the construction site. the new department store for french group Galeries Lafayette will be located at vadistanbul shopping centre.
we are happy to share: Galeries Lafayette has been awarded WINNER at the iconic award: innovative architecture hosted by the german design council.
‘paris meets istanbul’ is the leitmotif of the design concept for Galeries Lafayette in istanbul. it was important to convey the french-parisian design heritage as well as the strength and reputation of the brand while translating it appropriately to this distinct market. in addition, Galeries Lafayette Istanbul is the first department store to implement Galeries Lafayette’s new CI. we had to implement new design elements and for example a new colour range, that has a significant percentage of white along with black, red and gold.
the highlight of the design concept is a large void of 20 meters, connecting all levels of the store. situated above, we designed an extraordinary cupola, made of polished steel prisms. patterned with a new laser-cut technique, the so called “coupole” is an artistic interpretation of the famous cupola at Galeries Lafayette’s headquarter in paris. the pendant lighting installation serves as retail lighting (practical purpose), on the other hand as an artistic installation. the result: an exceptional installation, connecting high tech and beauty.
helmut lippl, former editor in chief of visual merchandising magazine Style Guide, has launched a new project this month: RBN magazine. among other topics, the first issue of RETAIL BRAND NEWS showcases retail projects and department store openings of the past months. we are very pleased to be featured with department store Galeries Lafayette istanbul.
from VMSD magazine, issue 10/2017:
“It’s not as big as some department stores,” says Alexander Plajer. “And this is a new trend with department stores – making them smaller. Before, size mattered, and now it’s more about quality and service.”
iDecorama magazine, issue 11/2017: “berlin based plajer & franz studio creates a contemporary shopping experience for a department store chain which was recently launched in turkey. the eclectic design of the store effectively blends the french charm with turkish flair, whilst keeping the brand’s identity and traditional heritage intact.”
the new department store for french group Galeries Lafayette will be located at vadistanbul shopping centre, in an “ideally situated lush green retail complex addressing to local and international customers” and will complement the first store that has opened in may 2017. we have been developing brand architecture for Galeries Lafayette since 2005. among the projects are redesigns for the berlin branch as well as the overall planning of department stores Galeries Lafayette in jakarta and istanbul.
see also on fashion united
from the article: “with high-quality surfaces as well as a sophisticated colour concept, the designers manage to create an exclusive ambience which, depending on the individual section, reflects different atmospheres from sporty-cool to upscale all the way to friendly-playful.”
our project Galeries Lafayette istanbul has been featured in renowned online-magazine RETAIL FOCUS. read the full article on reatail-focus.co.uk