In a few months another department store for Galeries Lafayette will open in istanbul. We have been working on the new design concept for months and just came back from the construction site. the new department store for french group Galeries Lafayette will be located at vadistanbul shopping centre.
we are happy to share: Galeries Lafayette has been awarded WINNER at the iconic award: innovative architecture hosted by the german design council.
‘paris meets istanbul’ is the leitmotif of the design concept for Galeries Lafayette in istanbul. it was important to convey the french-parisian design heritage as well as the strength and reputation of the brand while translating it appropriately to this distinct market. in addition, Galeries Lafayette Istanbul is the first department store to implement Galeries Lafayette’s new CI. we had to implement new design elements and for example a new colour range, that has a significant percentage of white along with black, red and gold.
the highlight of the design concept is a large void of 20 meters, connecting all levels of the store. situated above, we designed an extraordinary cupola, made of polished steel prisms. patterned with a new laser-cut technique, the so called “coupole” is an artistic interpretation of the famous cupola at Galeries Lafayette’s headquarter in paris. the pendant lighting installation serves as retail lighting (practical purpose), on the other hand as an artistic installation. the result: an exceptional installation, connecting high tech and beauty.
plajer & franz studio has been developing brand architecture for french luxury department store group Galeries Lafayette since 2005. after redesigns for Galeries Lafayette berlin and the overall planning of department store Galeries Lafayette in jakarta, the french retailer gave plajer & franz the opportunity to design a new department store in istanbul. as in previous projects, plajer & franz studio had been assigned to create the store design with entrance areas and outdoor-facades, translate the new ci into the store design and was in charge of the overall artistic supervision of the project.
the department store’s design unites the brand’s french heritage with an innovative spirit and a contemporary shopping experience. best example of the modern interpretation of the french-parisian style is the archaic “coupole” in the center of the department store, installed above a 20 meter wide atrium. made of polished steel prisms and patterned with a new laser-cut technique, it is the highlight of the design concept and an artistic interpretation of the famous cupola at the retailers’ headquarters at boulevard haussmann in paris. overall the newly interpreted design elements and interesting mixtures of materials like bronze, marble, sandblasted glass or natural wood, as well as special lighting scenarios and color accents create an exclusive an spacious shopping experience. individual furniture designs, complemented by selected antiquities add a private and accommodating atmosphere.
retail business is constantly changing. to enhance the customer brand relationship, retail design has to be flexible and incorporate new approaches, design forms, technologies and marketing strategies. with its publication series Retail Design International, stuttgart based publisher av edition presents the latest developments in global retail design with contributions from interdisciplinary experts and innovative reference objects. issue no 3 is out now. it is a standard reference for retail design industry including deparment store Galeries Lafayette
helmut lippl, former editor in chief of visual merchandising magazine Style Guide, has launched a new project this month: RBN magazine. among other topics, the first issue of RETAIL BRAND NEWS showcases retail projects and department store openings of the past months. we are very pleased to be featured with department store Galeries Lafayette istanbul.
from VMSD magazine, issue 10/2017:
“It’s not as big as some department stores,” says Alexander Plajer. “And this is a new trend with department stores – making them smaller. Before, size mattered, and now it’s more about quality and service.”
the new department store for french group Galeries Lafayette will be located at vadistanbul shopping centre, in an “ideally situated lush green retail complex addressing to local and international customers” and will complement the first store that has opened in may 2017. we have been developing brand architecture for Galeries Lafayette since 2005. among the projects are redesigns for the berlin branch as well as the overall planning of department stores Galeries Lafayette in jakarta and istanbul.
see also on fashion united
from the article: “with high-quality surfaces as well as a sophisticated colour concept, the designers manage to create an exclusive ambience which, depending on the individual section, reflects different atmospheres from sporty-cool to upscale all the way to friendly-playful.”