Tag Archives: store opening

KARL LAGERFELD new concept

KARL LAGERFELD has re-opened the munich based flagship-store with a premiere: the brand presented a new retail concept to the german customers. our design was inspired by karl lagerfeld’s office and home with its elegant, clean aesthetic and an inviting and open feel.

the designer’s preferred materials marble, brass and black chrome create luxurious accents. a carpet with a geometric pattern reflects one he designed for his apartment. gold-framed mirrors, red velvet armchairs, french panels and a parquet floor are inspired by his office. spanning 140 sqm on two floors, the store’s central element is a marble staircase with an installation of chrome frame elements in front of a black wall. the wall is used for changing photo exhibitions.

SALEWA store in cortina d’ampezzo

situated in an alpine valley, cortina d’ampezzo is a popular winter sport resort known for its skiing slopes, the beautiful scenery and premium shops mainly for european jet set.


in november 2016 mountain sports specialist SALEWA opened a new store on corso italia, the heart of the italian skiing hotspot. following the design concept of munich, linz, cles and longarone, technical materials such as powder-coated black steel and dark floor tiling, create a modern and authentic look embodying function and professionalism. high quality natural wood on focus areas and furniture objects, gives the interior a welcoming and warm finish.

as in former shop concepts the design offers a structured and reduced framework for the merchandise world of SALEWA. the colorful functional clothing and equipment make a strong appearance against the dark background and the wooden highlights. since 2007 plajer & franz studio has been developing and implementing retail design concepts for SALEWA with shop openings in a number of european cities.



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