modernization of working processes called for a new studio that would serve as the collective home to each of the design divisions of the bavarian car manufacturer. plajer & franz studio created an open, loft-style space  – the ‘core’ – which enables interaction between the design team and the department for model development. with various spaces for presentation, meeting rooms and offices affiliated to the core and a 1200 sqm large open air space with a moveable roof, the new studio space offers the best possible frame conditions for innovative and creative design made by BMW.

photos ken schluchtmann