BMW IAA trade show 2003


here was a successful design for a very demanding brief: on the one hand an entire temporary building at the most important trade fair for car manufacturer BMW, on the other a multi-dimensional presentation area for the entire fleet that perfectly reflected the company’s strictly defined corporate identity. from off-road models to limousines and sports cars, all the respective BMW characters could be experienced in their own environments alongside a lifestyle area, vip and executive lounges and a stage area for the presentation of new products.