Brille 54 eyewear store 01


all four stores for this berlin-based premium eyewear retailer are unique and surprising with playful and intelligent design features. a ‘tunnel of vision’ that turns a simple eye test into an experience is one of them, a wall of illuminated optical lens forms that celebrates both the ritual and technology of optical retail, another. these elaborate store design concepts are complimented by intelligent details.

photos fritz busam