Karl Lagerfeld new concept

munich, germany

the new retail concept for fashion brand KARL LAGERFELD focuses on an elegant and clean aesthetic that ensures an inviting, light and open feel. the design is characterized by furnishing elements from karl lagerfeld’s living and working environment. carpets, mirrors and other furniture, as well as materials like marble, brass and black chrome create luxurious accents and reflect the fashion designer’s unmistakable style.

plajer & franz studio has been responsible for the design concept of fashion brand KARL LAGERFELD since 2013.

photos mike fuchs ©KARL LAGERFELD