Levi’s Iconstore


a tight budget and a time frame of only five weeks were the challenge here… one that was eventually overcome with a clear vision: to create an atmosphere evoking a typical old loft apartment with its special industrial charm. the retail design concept for the LEVI’S iconstore in berlin mitte used historical architectural ‘objets trouvés’ in an artful way, invoking berlin culture and creating local references.

photos ken schluchtmann