an interior and exterior architecture that speaks with a homogenous voice, uniting the concepts for three different brand lines. as a result, over a very short period of time, the PUMA brand store has become a landmark on the retail horizon of osaka. the design unifies an intelligent yet simple retail concept with the brand’s spirit, integrating local references and offering PUMA’s clients a joyful shopping experience. more than a shopping space, this brand store is also a social and cultural meeting point with a special rooftop area designated for performances and sport events. it was awarded with the grand prize for best store design at the ARE awards in 2013 and the EuroShop retail award for best store 2013.
photos hiroyuki orihara, ken schluchtmann