since 2006 plajer & franz studio have been responsible for the complete design and retail planning of all s.Oliver lifestyle environments worldwide. they have created numerous exceptional designs with authentic and innovative elements. in their retail design concept a ‘room-in-room’ approach allows for the individual collections including ‘casual’, ‘selection’ and QS’ to retain their unique characters under the umbrella of the s.Oliver parent brand. a range of materials, graduated according to the style of the sections, further highlights their individuality and uniqueness. the overall store design surprises the consumer with new worlds and emotions and allows numerous opportunities for brand identification – turning shopping into an unforgettable experience.