alpine competence embodied in a new retail design concept. defining itself through structure, flexibility and reservation this new concept, first presented at the milan store, aims at expressing salewa’s expertise in the field of mountain sports. a modern and authentic look is created through the use of technical materials. plajer & franz studio has been developing and implementing retail design concepts for salewa since 2007 with shop openings in a number of european cities.
photos ken schluchtmann, roman thomas für vizona