STRAUSS
WORKWEAR
ARCHITECTURE
STRAUSS
WORKWEAR
ARCHITECTURE
bergkichen, hockenheim. when germany’s biggest workwear producer decided to extend its online business and move into retail spaces, plajer + franz studio was commissioned to develop both exterior and interior brand architecture with the intention of a roll-out. photos, ken schluchtmann.
CONCEPT | DESIGN | DETAILS | SUPERVISION | GRAPHICS | CI / MARKETING
the exterior architecture forms a perfect shell for the intelligent retail design concept inside, whilst also generating a striking appearance, standing out in its industrial surroundings. modern, simple and reduced shapes as well as the use of honest materials communicate the brandís message: expertise and honesty.
