ENGELBERT
STRAUSS
BERGKIRCHEN

ENGELBERT
STRAUSS
BERGKIRCHEN

the stores for ENGELBERT STRAUSS present the world of workwear from a completely new perspective. the retail design concept is simple and unconventional but deeply honest.

CONCEPT  |  DESIGN  |  DETAILS  |  SUPERVISION  |  GRAPHICS  |  CI / MARKETING

plajer + franz studio found a playful way to integrate various trade and craft references into the design concept and by doing so offer an emotional shopping experience with a clear expertise statement.