STRAUSS
WORKWEAR
RETAIL SPACES

STRAUSS
WORKWEAR
RETAIL SPACES

the retail spaces for ENGELBERT STRAUSS present the world of workwear from a completely new perspective. the retail design concept is simple and unconventional but deeply honest. plajer + franz studio found a playful way to integrate various trade and craft references into the design concept and by doing so offer an emotional shopping experience with a clear expertise statement.

bergkirchen, hockenheim.

CONCEPT  |  DESIGN  |  DETAILS  |  SUPERVISION  |  GRAPHICS  |  CI / MARKETING

photos, ken schluchtmann.