at times when future prospects for stationary trade are uncertain e-commerce brand for workwear, ENGELBERT STRAUSS, decided to give craftsmen physical shopping experiences. after designing workwear stores for hockenheim, munich-bergkirchen and biebergemünd, plajer & franz studio was commissioned to design a flagship store in oberhausen.
CONCEPT | DESIGN | DETAILS | SUPERVISION | GRAPHICS | CI / MARKETING
all stores present the world of workwear from a completely new perspective. the retail design concept is simple and unconventional but deeply honest.
various trade and craft references are integrated into the design concept in a playful way – and by doing so, offer an emotional shopping experience with a clear expertise statement.