international airport istanbul. plajer + franz created a sophisticated luxury watches and jewellery boutique at the new istanbul international airport. the overall concept of this multi brand store is based on the form of the inner workings of watches. it is reflected in almost every element of the store: from the floor, where a bold layout uses overlapping circles to create a welcoming environment and to define different zones – to the fittings and fixtures. this theme connects the different brands elegantly while allowing their exclusive products to show their individuality in a discreet – yet prominent way.
CONCEPT | DESIGN | DETAILS | SUPERVISION | GRAPHICS | CI / MARKETING
A fresh, bright contemporary luxury palette uses warm grey marble with a subtle clouded vein alongside delicately grained bleached oak to create an inviting ambience. custom-made wall panels with a plisse design provide an classy textured backdrop reminiscent of the notched cogs and gears of watchmaking.
photos © lea luckenbach