the retail concept for KARL LAGERFELD’s first european concept store on boulevard st. germain puts its principal focus on reduction and black and white as well as strong contrasts in shapes and surfaces, blending edgy modern and classic elements. materials and their surfaces play a vital role in the entire store design, creating a multi-dimensional experience.
CONCEPT | DESIGN | DETAILS | SUPERVISION | GRAPHICS | CI / MARKETING
Its diamond-shaped, faceted surface serves as a continuous design motif throughout the store and can be found down to the very detail. materials like whitened oak and brass are mixed with terrazzo and marble to emphasize an ambience of “new luxury”.