Paris, Saint Germain. the retail concept for KARL LAGERFELD’s first european concept store on boulevard st. germain puts its principal focus on reduction and black and white as well as strong contrasts in shapes and surfaces, blending edgy modern and classic elements.
CONCEPT | DESIGN | DETAILS | SUPERVISION | GRAPHICS | CI / MARKETING
materials and their surfaces play a vital role in the entire store design, creating a multi-dimensional experience.
photos by michel figuet