LOTUS
DEPARTMENT
STORE

LOTUS
DEPARTMENT
STORE

the expanding indonesian department store chain LOTUS was in need of a new store design concept that would free the brand from its rather mouldy image and fill it with new spirit.

CONCEPT  |  DESIGN  |  DETAILS  |  SUPERVISION  |  GRAPHICS  |  CI / MARKETING

this was when plajer & franz studio came into play. they created a new design concept including the CI and logo, which essentially emphasize the attributes of LOTUS – young, trendy, individual and witty.