ESTEE
LAUDER
KADEWE

ESTEE
LAUDER
KADEWE

berlin. the foyer of berlinís KaDeWe provided the stage for a temporary a-list hosting event celebrating the brand that once changed the face of the beauty business ESTEE LAUDER. plajer + franz created the luxury retail design for this temporary shop-in-shop space choosing a clear colour and form language whilst also making references to bauhaus and art-deco styles as well as the story of the famous maison de beauty. photos, ken schluchtmann.

CONCEPT  |  DESIGN  |  DETAILS  |  SUPERVISION  |  GRAPHICS  |  CI / MARKETING