PUMA
BLACK
LABEL
PUMA
BLACK
LABEL
beijing, osaka. a high level of flexibility and a visible sports heritage are the leading components of this retail design idea for PUMA’s black label stores. the result is a simple and functional store design with references to various every-day sport activities such as cycling. the use of plywood and black steel as well as mirror glass support the functional and flexible approach, whilst a lounge area and playful details highlight the brand’s DNA.
CONCEPT | DESIGN | DETAILS | SUPERVISION | GRAPHICS | CI / MARKETING
