S.OLIVER &
COMMA SHOES
TRADESHOW
S.OLIVER &
COMMA SHOES
TRADESHOW
düsseldorf. the challenge here was to create a tradeshow concept that would display the compatibility of two brands – S.OLIVER and comma shoes – whilst reinforcing their individual brand identities. the objective was to create an authentic brand architecture, which combined autonomy, function and dynamics, all wrapped up in a striking new look that would generate an outstanding appearance at one of the world’s most important trade events. photos, ken schluchtmann.
CONCEPT | DESIGN | DETAILS | SUPERVISION | GRAPHICS | CI / MARKETING
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