SOGO
SAMARINDA

SOGO
SAMARINDA

following the idea to add european flair and create a department store with a strong design language that will shape the retail landscape of indonesia, plajer & franz studio developed a store design that surprises with meaningful details, intelligent design solutions and a strong brand recognition value.

CONCEPT  |  DESIGN  |  DETAILS  |  SUPERVISION  |  GRAPHICS  |  CI / MARKETING