SOGO
ST.MORITZ
MALL

SOGO
ST.MORITZ
MALL

distinguished with a strong design language department store chain SOGO presents itself once again with high recognition value. after bali, suabaya, bandung and samarinda department store st. motiz in jakarta is store number five by plajer + franz studio.

CONCEPT  |  DESIGN  |  DETAILS  |  SUPERVISION  |  GRAPHICS  |  CI / MARKETING

initial idea of the store concept was to stage SOGO’s japanese roots on the indonesian market. 11.000 sq meter (118.400 sq foot) of retail space, spread over three floors present itself today as a perfect platform to display the product groups beauty, fashion, lingerie, accessories, home and kids. altogether the store-design is a consistent and coherent concept down to the very detail. not only does it set new international standards but is a novelty to the indonesian retail landscape.